CASE STUDIES.
Polaroid
Social Media Strategy: Audit & Competitive Audit
Polaroid needed a new global social strategy, but they didn’t know where to start. They engaged F&F to run a social audit to get a broader view of the landscape. Some feedback from the Polaroid social media team:
“It was a lot of fun working with Margot on the Social Media Audit for our brand. From the get-go, she was patient, warm and empathetic to the challenges that we faced in our Communications Department…. The Social Audit itself was thorough, insightful and precise. The senior management was really impressed and her findings helped me to better communicate internally many of the points and feelings that I had myself been having for some time. I would highly recommend Margot's services to any brand, especially one who is looking to grow, develop and learn as well as get inspiration for growing and developing their social media community online.”
Esther Perel
Social Media Strategy + Community Management
F&F has worked with Psychotherapist and New York Times bestselling author Esther Perel for two years developing her social strategy, crafting her daily voice on social platforms, and growing her community. Since our addition to her team, her Instagram channel has grown from 40k followers to over 266k without paid media. From Esther herself:
“You know how many times I have asked what is the point of social media, and do I really need to be on it? From today on, I will no longer ask the question :) A big heartfelt thank you… ”
YouTube
Social Media Strategy: Comprehensive Global Strategy
As an external global social strategist, we created a concept that engaged YouTube Creators in a way that felt native and crucial to the way that the young YouTube Community engaged with social: Instagram Stories.
We filmed vertical video of 95 creators in 4 countries. The result was a relay of YouTube Creators recapping their year in a coordinated effort on Instagram Stories before “passing it on” to a different Creator they admire.
Recognized as a Webby Honoree and resulting in over 134 million impressions.
Creative Agency: Matte Black
Sonos
Social Media Strategy
For the 2015 grammys, we needed a way to interrupt and engage a crowded time slot and exert relevance in the music landscape. We collaborated with 10 visual artists to create 51 unique speakers inspired by the nominated artists. We released the speaker artworks in a complex coordinated effort across organic, paid, and earned social media channels, LIVE, as the winners were announced on TV during the Grammys. We then surprised different music fans by giving them the actual speaker artworks of their favorite artists in custom one of a kind packaging. Margot Stephenson led 15 cross-functional team members in a social media war room to oversee each action in the effort.
Creative Agency: 72 & Sunny
Media Agency: iProspect
Visual Artists: Mike Perry, Steven Harrington, Freegums, Alia Penner, Craig & Karl, Erik Marinovich, Jim houser, Vault 49, Palehorse
